Research
The Birkbeck Sport Business Centre is a dedicated research centre of Birkbeck, University of London. It brings together experts in sport management to deliver high quality research on two levels. It provides research consultancy to organisations involved in the business of sport. As an academic research centre, members also publish in academic journals and present at conferences. The Birkbeck Sport Business Centre is founded on Birkbeck’s strong track record of delivering high quality sport business programmes and internationally acclaimed research.
Dr Geoff Walters from the Birkbeck Sport Business Centre has been awarded a research grant from UEFA, the governing body of European football. The project, spanning one year, will focus on the issue of corporate responsibility in the European football industry and was one of four successful projects to receive funding from a total of 40 applications to what is the first year of the UEFA Research Grant Programme. The award of 17,000 Euros will fund survey research aimed at all football clubs in the top divisions of the 53 national associations affiliated to UEFA, in addition to the 53 national associations. The objective of the research is to identify the extent to which the European football industry is addressing the issue of corporate responsibility by considering how football clubs and national associations address five managerial issues from mainstream corporate responsibility research including communication, implementation, stakeholder engagement, measurement, and the business case for corporate responsibility. The objective of the research is to present a thorough analysis of current trends in corporate responsibility in European football. More details