UEFA Direct publication features Birkbeck’s Dr Geoff Walters Research
In reference to the research project that took place in 2011, it was said: “In recent years, UEFA has become increasingly involved with the academic community by launching several initiatives with the aim of generating research which produces findings that help the European football family in its decision-making process.”
Dr. Walters‘ research, titled ‘Corporate social responsibility in European football’, was based around the development of a survey to examine and compare several issues surrounding CSR practice at an organisational level. The survey was sent to all 730 football clubs playing in the top divisions of each of the then 53 member associations of UEFA, as well as to each national association. A total of 112 football clubs from 44 European countries and 43 national associations responded to the survey. The analysis demonstrated that the large majority of national associations and football clubs were involved in a number of initiatives with various stakeholders. Despite this, a majority of clubs reported that making connections with the community was a significant challenge, therefore suggesting that despite conventional wisdom, football clubs were not automatically embedded within their communities.
The research follows Birkbeck Sport Business Centre’s long list of public activities, which is evident in Birkbeck’s active engagement in the discourse on the issue of governance and regulation in the sport industry amongst key opinion formers and policy decision makers.
To read the report in full, please click here
For any queries relating to this research, or more generally to corporate social responsibility in sport, please contact Dr. Walters here