Fresh Players, New Tactics: Lessons from the Northampton Town Supporters’ Trust

Fresh Players, New Tactics: Lessons from the Northampton Town Supporters’ Trust

Phil Frampton, Jonathan Michie and Andy Walsh

This report investigates the longer-term challenges facing established Supporters’ Trusts. The in-depth study of Northampton Town – one of the first trusts to be formed – provides evidence on how effective the trust has been in achieving its primary objectives: raising enough money to save the club from bankruptcy and providing effective involvement and representation of supporters in the running of the club. The study also investigates how a trust may grow and increase its influence over time, and charts the organisation’s evolution when confronted with new circumstances and challenges.

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Fresh Players, New Tactics – Lessons from the Northampton Town Supporters’ Trust