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Birkbeck Sport Business Centre Hosts Launch of ‘Marketing and Football: An International Perspective’ November 2006

Birkbeck Sport Business Centre Hosts Launch of ‘Marketing and Football: An International Perspective’
November 2006

In front of a large audience of students, academics and practitioners from the football world, ‘Marketing and Football: An International Perspective’ was launched by Butterworth Heinemann. The book, the first in a new Sport Marketing series edited by Dr Simon Chadwick of the BSBC, is the first book in the world of its kind. The book’s Editor, Professor Michel Desbordes of University Marc Bloch in France, presented, alongside Michael Berthon from English and Pockett and Dan Southern from 141 Sport and Entertainment, both of whom talked about the Champions League brand.

The book consists of the following:

Part 1 – the marketing of football in Europe

a) The general situation of soccer marketing in Europe
b) The situation in the ‘Big 5’ European football markets
c) The place of marketing in ‘small’ European countries

Part 2 – the development of football marketing in the rest of the world: should clubs and leagues follow the European example?

The book contains 17 chapters written by 26 contributors from 15 different countries and contains 27 interviews with practitioners involved in the marketing dedicated to football. Cases presented in the book include the Champions League, FC Barcelona, Inter Milan and FC Porto.

More information about ‘Marketing and Football: An International Perspective’ can be found here.

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