Why the Premier League is Bad for Football

Why the Premier League is Bad for Football

A seminar at the Room 538,
Malet Street, Birkbeck,
University of London,
Malet Street,
London WC1E 7HX

Thursday 20th November 2003, 6pm-8pm

Given by:

Alex Flynn


Alex Fynn is a well-known consultant to the football industry who has also written extensively on the subject of the football business. His clients have included Arsenal, Celtic and Tottenham Hotspur football teams, as well as the Football League and the Football Association. Through his work he has been influential in the formation of both the Premier League and the European Champions League. Previously Alex was a director of the well-known advertising agency Saatchi & Saatchi, latterly as vice-chairman.

In this lecture Alex casts a critical eye over the re-structuring of the football industry in Britain and Europe in the last ten years, and then presents some provocative future strategic scenarios for the industry. Critically he will argue that:

  • The Premier League has ultimately proved a negative development for the English game and requires re-structuring in the interests of both it’s own and the Football League’s members.
  • There is an urgent need for a real `European League’ to replace the current Champions League format.


  • Fynn, A. & Whitcher, K. (2003). The Glorious Game: Arsene Wenger, Arsenal and the Quest for Success. Orion.
  • Fynn, A. & Blair, O. (2000). The Great Divide: Season 1999/2000 at Arsenal and Tottenham. Andre Deutsch.
  • Fynn, A. & Guest, L. (1998). For Love or Money? England and Manchester United – the Business of Winning. Boxtree.
  • Fynn, A. & Davidson, H. (1997). Dream on: A year in the Life of a Premier League Club. Pocket Books.
  • Cantona, E. &  Fynn A (1996)  Cantona on Cantona  Andre Deutsch Ltd.
  • Fynn, A. & Guest, L. (1994). Out of Time: Why Football Isn’t Working. Simon & Schuster.
  • Fynn, A. & Guest, L (1991) Heroes & Villains: The Inside Story of the 1990/91 Season at Arsenal and Tottenham Hotspur. Penguin Books.
  • Fynn, A. & Guest, L (1989) The Secret Life of Football. Queen Anne Press.

This is a public lecture to which all are welcome.

For further details contact:

Sean Hamil,; Tel: 020-7631 6763

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