What will it give South Africa?

The Royal African Society and the Birkbeck Sports Business Centre, Birkbeck College, University of London are proud to present

The 2010 World Cup

What will it give South Africa?

Dr. Danny Jordaan
CEO, 2010 FIFA World Cup Organising
Committee South Africa

Thursday 4 March 2010
Tambling Suite
Chelsea Football Club
Stamford Bridge
SW6 1HS London

Twenty years since Nelson Mandela was released from prison South Africa hosts the 2010 football World Cup. However, despite this historic anniversary, many questions remain. Will the Rainbow Nation host a tournament that is successful on more than just a sporting level? Can football hasten the healing process for millions of South Africans still living in the shadow of apartheid? What does this mean for South Africa and the continent’s developing global image? Dr Danny Jordaan, CEO of the tournament, explores the possible legacies the World Cup can bequeath.

Seats are limited. Please RSVP by emailing


Event Postscript

Sean Hamil, Co-Director of the Birkbeck Sport Business Centre, and Themba Ndlwana, alumni of the Birkbeck MSc Sport Management & the Business of Football, with Dr Danny Jordaan. Themba, a native South African, delivered the vote of thanks to Dr Jordaan on behalf of Birkbeck.

Read more about “The  2010 World Cup: What Will it Give South Africa?”


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