“The Selling and the Selling Out of Football”

The Business of Sport – Seminar Series

Room G01 – Clore Management Centre, Birkbeck College, Torrington Square, London WC1 7HX

Wednesday 16th January 2008 at 6pm
(For directions click here)

“The Selling and the Selling Out of Football”

Given by:

Alex Fynn

Alex Fynn is a well-known consultant to the football industry who has also written extensively on the subject of the football business. His clients have included Arsenal, Celtic, Manchester United and Tottenham Hotspur football teams, as well as the Football League and the Football Association. Through his work he has been influential in the formation of both the Premier League and the European Champions League. Previously Alex was a director of the well-known advertising agency Saatchi & Saatchi, latterly as vice-chairman. Throughout his career Alex has acted as an advisor on the negotiation of the sale of TV broadcasting rights for clients such as the Football League and the FA, the latter which led to the award of the first BSkyB television contract. He has advised a number of clubs and federations on media and marketing; including the sale of broadcasting rights by the Polish FA, Galatasaray of Turkey and most recently by Celtic, Blackburn Rovers, Bolton Wanderers and West Ham.

In this presentation Alex will examine the changes which have come about in English and European football since the formation of the Premier League and the Champions League. Whilst it is acknowledged that both these competitions generate a huge amount of money, are their current formats in the interests of the game as a whole? He will argue that the Premier League does not serve the best interests of English football and that the Champions League might be viewing its own sell-by date.

He will go on to explain why, notwithstanding the vast revenue streams, football is a poorly-run business. He will illustrate many instances of incompetence and will hint at areas of corruption, liberally drawing upon his own personal experience.


Alex Fynn has written extensively on various aspect of the football business:

  • Fynn, A. & Whitcher, K. (2004). The Glorious Game – Extra Time: Arsene Wenger, Arsenal and the Quest for Success.
  • Fynn, A. & Whitcher, K. (2003). The Glorious Game: Arsene Wenger, Arsenal and the Quest for Success. Orion.
  • Fynn, A. & Blair, O. (2000). The Great Divide: Season 1999/2000 at Arsenal and Tottenham. Andre Deutsch.
  • Fynn, A. & Guest, L. (1998). For Love or Money? England and Manchester United – the Business of Winning. Boxtree.
  • Fynn, A. & Davidson, H. (1997). Dream on: A year in the Life of a Premier League Club. Pocket Books.
  • Cantona, E. & Fynn, A. (1996) Cantona on Cantona.  Andre Deutsch Ltd.
  • Fynn, A. & Guest, L. (1994). Out of Time: Why Football Isn’t Working. Simon & Schuster.
  • Fynn, A. & Guest, L. (1991) Heroes & Villains: The Inside Story of the 1990/91 Season at Arsenal and Tottenham Hotspur. Penguin Books.
  • Fynn, A. & Guest, L (1989). The Secret Life of Football. Queen Anne Press.

For further details on this seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street

Email: or Tel: 020-7631 6763

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