The Premier League and the Champions League: Past, Present and Future

A seminar as part of the Birkbeck Sport Business Centre Public Seminar Series

Given by: Alex Fynn

Lecture Theatre B34
Malet Street Building
Birkbeck College
Malet Street
London WC1E 7HX

Tuesday 4th July 2017 at 6pm

For directions click here.

Attendance at the event is free but you need TO REGISTER.


In this presentation Alex Fynn addresses the question:

  • The Premier League and the Champions League: Past, Present and Future.  Why one has been successful through ignoring marketing and the other a supreme example of good brand management.

As a director of Saatchi & Saatchi Alex Fynn created a prototype European super-league for Silvio Burlusconi (the owner of AC Milan) which subsequently informed the formation of the UEFA Champions League. He also advised the FA on the creation of the Premier League, and was instrumental in securing the FA’s support for the breakaway clubs. In this presentation he outlines how his proposals, some of which were misguided, and others that would have benefited both English and European football, were rejected out of hand. He will try and take an objective view of the current state of play in both competitions.


Alex Fynn is a well-known consultant to the sports’ industry who has also written extensively on the subject of the football business. His clients have included Arsenal, Celtic, Manchester United and Tottenham Hotspur football teams, as well as the Football League and the Football Association. Through his work he has been influential in the formation of both the English Premier League and the UEFA European Champions League. Previously Alex was a director of the well-known advertising agency Saatchi & Saatchi, latterly as vice-chairman. He was responsible for a number of major clients including Procter & Gamble. Throughout his career Alex has acted as an advisor on the negotiation of the sale of TV broadcasting rights for a number of clubs and federations including the FA, the Football League, the RFU and the British Athletics Federation.


Contact Details

Seminar Series Details

For further details on this seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street

Tel: 020 7631 6763


Twitter: @Birkbecksport


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