Events

“The Marketing of Argentinian Football: Research from the Field.”

The Business of Sport – Seminar Series

Room G01 – Clore Management Centre, Birkbeck College, Torrington Square, London WC1 7HX

Wednesday 28th November 2007 at 6pm
(For directions click here)

“The Marketing of Argentinian Football: Research from the Field.”

Given by:

Nick Wilde is a Senior Lecturer in Marketing at the University of Greenwich and a part-time PhD student at the University of Liverpool.

Synopsis:

Nick Wilde is a regular visitor to Argentina and has recently carried out market research into the attitude of football supporters towards football club merchandise in that country as part of a comparative study examining fan attitudes in England and Spain. In this presentation he will present some preliminary findings from this research with particular emphasis on the Argentinean market. His research has been undertaken with the cooperation of Boca Juniors, Estudiantes de la Plata and Racing Football Club and is believed to be the first research of its kind ever undertaken in Argentina.

Biography:

Nick Wilde is a Senior Lecturer in Marketing at the University of Greenwich a part-time PhD student at the University of Liverpool , and a consultant in the field of International Marketing. He has worked closely with Ford and leading car dealerships on retail marketing, brand management and marketing communications. A fluent Spanish speaker, he regularly presents papers to the sports marketing industries in Spain and Argentina as well as leading universities. He was the Marketing Consultant for the Charlton Athletic United States Soccer Academy (CAUSSA) and a member of the Sports Marketing Association in the USA . Nick is also a visiting lecturer in Sports Marketing on the MBA Football Industries Management at University of Liverpool and at the University of Brunel .

He is co-author of the book ‘Marketing and PR on a Shoestring’ with Phil Holden.

References:

  • Wilde, N. (2001) “Fashion accessory, social identity or tribal uniform? Exploratory research into the reasons why football consumers purchase replica football kits in England and Spain .” A paper presented at the World Sports Conference in Barcelona in March 2001. (Link)
  • Charlton Athletic (24th May 2005) “Centenary Shirt Swop”. (Link)

For further details on this seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street
London
WC1E 7HX

Email: s.hamil@bbk.ac.uk or Tel: 020-7631 6763

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