The Market for Football Broadcasting Rights: Buying and Selling the Game

The Market for Football Broadcasting Rights: Buying and Selling the Game

Room 101,
Foster Court, UCL
(Off Torrington Place WC1 opposite Waterstones Bookstore)

Wednesday 10 th November 2004, 6pm-8pm

Given by:

Alex Flynn


Alex Fynn is a well-known consultant to the football industry who has also written extensively on the subject of the football business. His clients have included Arsenal, Celtic, Manchester United and Tottenham Hotspur football teams, as well as the Football League and the Football Association. Through his work he has been influential in the formation of both the Premier League and the European Champions League.

Previously Alex was a director of the well-known advertising agency Saatchi & Saatchi, latterly as vice-chairman. Throughout his career Alex has acted as an advisor on the negotiation of the sale of TV broadcasting rights for clients such as the Football League and the FA, the latter which led to the award of the first BSkyB television contract. He has advised a number of clubs and federations on media and marketing; including the sale of broadcasting rights by the Polish FA, Galatasaray of Turkey and most recently by Celtic and Southampton

In this seminar Alex will address three key questions:

  • How should the value of TV rights be evaluated?
  • How should they be sold?
  • How does the evaluation and selling process take place in practice?


  • Fynn, A. & Whitcher, K (2004). The Glorious Game – Extra Time: Arsene Wenger, Arsenal and the Quest for Success. (Click here for Amazon purchasing details.)
  • Fynn, A. & Whitcher, K. (2003). The Glorious Game: Arsene Wenger, Arsenal and the Quest for Success. Orion.
  • Fynn, A. & Blair, O. (2000). The Great Divide: Season 1999/2000 at Arsenal and Tottenham. Andre Deutsch.
  • Fynn, A. & Guest, L. (1998). For Love or Money? England and Manchester United – the Business of Winning. Boxtree.
  • Fynn, A. & Davidson, H. (1997). Dream on: A year in the Life of a Premier League Club. Pocket Books.
  • Cantona, E. & Fynn A (1996) Cantona on Cantona  Andre Deutsch Ltd.
  • Fynn, A. & Guest, L. (1994). Out of Time: Why Football Isn’t Working. Simon & Schuster.
  • Fynn, A. & Guest, L (1991) Heroes & Villains: The Inside Story of the 1990/91 Season at Arsenal and Tottenham Hotspur. Penguin Books.
  • Fynn, A. & Guest, L (1989) The Secret Life of Football. Queen Anne Press.

This is a public lecture to which all are welcome.

For further details contact:

Sean Hamil;

Tel: 020-7631 6763

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