The Giro d’Italia: delivering a multi-dimensional legacy for all its stakeholders
A seminar as part of the Birkbeck Sport Business Centre Public Seminar Series
Given by: Giovanni Nipoti, New Business Manager, RCS Sport
B20 Lecture Theatre
Main Birkbeck Building
Tuesday 9th June 2015 at 6pm
For directions click here
Attendance at the event is free but you need to register
The Giro d’Italia, also dubbed “the Pink Race” by Gazzetta dello Sport (the race was established in 1909 on the initiative of the Gazzetta dello Sport newspaper which is published on a distinctive pink paper) is one of the most iconic events that characterises the competitive season of every professional cyclist. Every year the Giro d’Italia crosses around 50 provinces, more than 500 cities and towns, and almost 50 provinces, covering 75 per cent of the Italian national territory for a total of 3500 km over three weeks. “The Pink Race” has grown in value, and as a global mega media event viewers from more than 174 countries follow the race reaching a global audience of 159 million people.
The Giro d’Italia also delivers a positive legacy to the cities and towns along its route as its organisation involves different stakeholders from the host local communities. For example, in May 2014 started in Belfast, Northern Ireland, and was hailed as having a siginficant positive impact on tourism. Through his direct involvement and experience within the management and organisation of this mega event, Giovanni Nipoti will explain the business strategy that informs the Giro d’Italia organisation, and will outline its positive, multi-dimensional legacy for all its many stakeholders.
Giovanni Nipoti is a New Business Manager at RCS Sport with almost 10 years’ experience in a wide variety of roles. After successfully managing major cycling events for RCS Sport, Giovanni has recently gone onto managing and delivering the licensing and merchandising of the Giro d’Italia. Giovanni has a degree in Economics from the Catholic University in Milan and he is a passionate Juventus’ fan and an avid fantasy football player.
- www.bbc.co.uk (2014) (16th December 2014). “Gran Fondo to keep Giro d’Italia Legacy alive in Northern Ireland”. www.bbc.co.uk.
- Ruta, D. (2015) “A strategic and pluralist approach to planning legacy: The case of Giro d’Italia”, Chapter 1, in Holt, R. & Ruta, D. (eds), Routledge Handbook of Sport and Legacy. Routledge. Pages 29-45.
- www.uci.ch (2014) “Giro d’Italia promotes top class cycling infrastructure”. www.uci.ch
- Giro d’Italia website 2015
Follow Giovanni on twitter: https://twitter.com/gyonip
For further details on this seminar contact:
For further details on this seminar series contact:
Department of Management
Tel: 020-7631 6759
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