The Challenge of Promoting an Active and Successful Sporting Nation: The Role of Sport England

The Challenge of Promoting an Active and Successful Sporting Nation: The Role of Sport England

Room G01 – Clore Management Centre,
Birkbeck College,
Torrington Square,
London WC1 7HX

Wednesday 5th October at 6pm

Given by:

Stephen Baddeley, Director of Sport, Sport England


Sport England is the strategic lead body for delivering the Government’s sporting objectives in England, notably through the distribution of both Lottery and Exchequer funds to sport, and has invested some £2bn since 1994. Critically it seeks to:

  • Increase levels of popular participation in sport.
  • Create the necessary infrastructure to enable the development of world class elite performers.

Thus its work spans both the elite professional sports sector as well as the development of grass-roots amateur not-for-profit sports, making it one of the key players in the development of sporting excellence in England.

Sport England works through nine regional offices, in tandem with their regional sports boards, and with other partners including government departments, local authorities, health professionals, national governing bodies, teachers, the voluntary sector, and the commercial sector. It seeks to share best practice, set standards, build partnerships and promote the benefits of sport, which include healthier living, social inclusion and crime prevention. It also provides continuous monitoring of the impact of its investment programmes and conducts ongoing research into participation levels.

In this seminar Stephen Baddeley, Director of Sport at Sport England, explains how the organisation has sought to successfully address this challenging brief, providing an outline of SportEngland’s strategic plan for the next three years and how the organisation plans to meet its strategic objectives. A former chief executive of a sports governing body himself – the Badminton Association of England – and a Commonwealth Gold Medal winner, Stephen will in particular draw on his experience of running a medium size national governing body (NGB) and address how Sport England seeks to encourage the dissemination of best practice in autonomous sports governing bodies as they seek to increase `market share’ in a crowded marketplace for use of leisure time.


For further details contact:

Sean Hamil

Email: or Tel: 020-7631 6763

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