South Africa – Legacy of the World Cup

South Africa – Legacy of the World Cup

Wednesday, September 29th September at 6pm
Lecture B01 Lecture Theatre,
Clore Management Centre
Birkbeck College
University of London
London WC1E 7HX

(For directions please see the pdf map).

Roundtable Discussion

  • Chair June Bam-Hutchison, African Studies Association
  • John Battersby, International Marketing Council of South Africa / International Journalist.
  • Renee Horne, Ex-SABC senior political journalist and war correspondent, SOAS PhD student and teaching assistant.
  • Steve Bloomfield, Foreign Editor of Monocle and author of ‘Africa United: How Football Explains Africa’

The 2010 World Cup in South Africa was a tournament infused with social commentary. Doubts were raised over South Africa’s capacity and suitability to host the event – some fearing an explosion of criminal activity against fans or a failure of infrastructure. Others viewed the tournament as a logistical triumph in the face of a crippling global recession, and an important victory over the unenlightened voices of the ‘Afro-pessimists;’ now going so far as to place the event amongst the most successful of any major global sports mega-events. What is clear is that the tournament has been about more than just football – it has been a continental ‘event’ of great symbolic significance.

The Royal African Society invites you to join a panel of commentators from South Africa and beyond to discuss such themes, focussing on the successes, perceptions and possible legacies the tournament has produced.

Find out more about South Africa.

Please RSVP to:

Birkbeck Sport Business Seminar Series Contact Details

For further details on the seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street

Tel: 020-7631 6763

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