Public Affairs In Sport & Business: How To Influence The Influencers

A seminar as part of the Birkbeck Sport Business Centre Public Seminar Series

Given by: Ben Andersen-Tuffnell, Consultant, Tulchan Communications; Dominic Goggins, Communications and Public Affairs Manager, British Cycling; and Richard Norman, Chief Executive, Sports Leaders UK, Richard Tacon, Birkbeck Sport Business Centre

The Black Suite
The British Medical Association (BMA) House
Tavistock Square
London WC1H 9JP

Monday 26th October 2015 at 6pm

For directions click here.

Attendance at the event is free but you need to register.

Review of Event

A detailed review of this event can be found at the Birkbeck Events Blog.


Since the 1960s, and certainly since the 1990s, Government has taken a much more direct role in the funding and management of sport in the UK. This has meant that communication between sport organisations and politicians and policy makers has become increasingly important. But how does sport ‘talk’ to Government and other key stakeholders? How can sport organisations build effective relationships with other organisations and with key individuals in positions of power?

This seminar seeks to explore the scope and practice of public affairs within sport and business. The seminar brings together three expert speakers, each of whom has extensive experience of policy formulation and articulation across a range of sectors. Together, they will provide insights into the importance of public affairs for sporting bodies and the business community, discuss best practice and the most effective engagement strategies.

The panel presentation will be followed by an interactive Q & A session reviewing the detail of this crucial, but often under-examined, aspect of contemporary sport.


Ben Andersen-Tuffnell, Consultant, Tulchan Communications

Ben joined Tulchan in January 2014 and advises clients on policy advocacy, stakeholder engagement Benand reputation management. He previously worked at the British Bankers’ Association (BBA) as Director of Government Affairs, where he was responsible for developing and implementing public affairs strategy and stakeholder engagement programmes across a wide variety of high profile issues. Before this, he provided advice across a range of sectors, including technology, utilities and sports, both in-house at trade associations and also for a political consultancy.

Dominic Goggins, Communications and Public Affairs Manager, British Cycling

Dom joined British Cycling in May and is responsible for the organisation’s central communications and public affairs strategies. Prior to this, he was Head of Government DominicRelations at CAFOD, where he designed and led the organisation’s political strategies and engagement with government. Dom represented CAFOD in international negotiations and coalition campaigns and led the Government and Parliamentary Relations Team. Before this, he worked as Fiscal Policy Officer and Parliament Liaison at the Sport and Recreation Alliance (formerly the Central Council of Physical Recreation), where he engaged with policy and strategy for national governing bodies of major sports on fiscal and regulatory issues, including broadcasting rights, sports betting regulation, anti-doping regulation, taxation issues and grassroots regulation.

Richard Norman, Chief Executive, Sports Leaders UK

Richard was appointed Chief Executive of Sports Leaders UK, a leading social enterprise in the development of leadership skills in sport, in December 2014. Previously, he worked Richardas Account Manager at Nemisys Enterprises Ltd., a creative, brand and digital agency that works with a range of organisations in the sport sector and elsewhere. Before this, Richard worked at the Sport and Recreation Alliance as Business Development Manager, establishing and maintaining relationships with national governing bodies of sport and other stakeholder. He has also held board positions in sport, including with the British American Football Association.

Richard Tacon, Birkbeck Sport Business Centre (Event Chair)

Richard is a lecturer in the Department of Management at Birkbeck and a Director of the Richard Tacon145_200 - PictureBirkbeck Sport Business Centre. Richard has particular research interests in sport and social capital, sport policy, governance and organisational ethnography.



Contact Details

For further details on this seminar series contact:

Sean Hamil or Dr Giambattista Rossi 
Department of Management
Birkbeck College
Malet Street

Tel: 020-7631 6759

Email: or

Twitter: @Birkbecksport

Header image courtesy of Andy Watson-Smith under Creative Commons via

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