“Professional Football in Greece: An Analysis of Teams and Sport Fans”

The Business of Sport – Seminar Series

Room G01 – Clore Management Centre, Birkbeck College, Torrington Square, London WC1 7HX

Wednesday 29th October 2008 at 6pm
(For directions click here)

“Professional Football in Greece: An Analysis of Teams and Sport Fans”

Given by:

Nikos Theodorakis, Aristotle University of Thessaloniki


Greece currently has a population of approximately 10.5 million. Regarding the Greek professional sports industry, three sports (football, basketball, and volleyball) enjoy professional status. Football is the most popular sport and is organized in three professional national divisions. The organization of the XVIII Olympic Games in Athens and the first place in the European 2004 Football Championship intensified the interest of the Greek sport fans regarding professional football. As a result, during the 2007/2008 season a total number of 1,484,719 spectators attended games of the Super League, the top professional football division, covering 27.3% of the stadia ticket sale capacity. Super League clubs had an average attendance of 22,853 spectators per game.

During this lecture an in-depth analysis of the Greek professional football industry will be presented examining both teams and sport fans. More specifically the following issues will be discussed:

  • The organization and structure of the SuperLeague and its future plans.
  • Relationships between the SuperLeague and its sixteen team members.
  • The allegiance between Greek sport fans and clubs in professional football.
  • Greek sport fans’ behaviours and their implications for club managers’ business strategies.

Several research findings will be also presented throughout the seminar in an attempt to link recent theoretical developments with managerial implications.


1. Theodorakis, N.D., & Alexandris, K. (2008). “Can service quality dimensions predict fans’ behavioural intentions in professional football?”. Managing Leisure: An International Journal, 13, 162-178.

2. Theodorakis, N.D., Wann, D. (in press). “An Examination of Sport Fandom in Greece: Influences, Interests, and Behaviours”. International Journal of Sport Management and Marketing.

3. Theodorakis, N., Kambitsis, C., Laios, A. & Koustelios, A. (2001). “Relationship between measures of service quality and satisfaction of spectators in professional sports“. Managing Service Quality, Vol. 11, No 6.


Nicholas Theodorakis is a lecturer in Sport Management at the Aristotle University of Thessaloniki. He also teaches sport marketing at the University of Oporto, Portugal. His research interests focuses on sport consumer behavior, service quality, satisfaction, and loyalty. Recently, he has undertaken a research project regarding sport fans’ behaviours within the top professional football league (SuperLeague) in Greece. He has published articles in such journals as the European Sport Management Quarterly, International Journal of Sport Management, Managing Leisure, International Journal of Sport Management and Marketing, and Managing Service Quality. He is the editor of the Hellenic Journal of Sport and Recreation Management, and worked as Football Competition Manager in Athens 2004 Olympic Games.

Contact Details:

  • E.mail:

For further details on this Seminar Series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street

Email: or Tel: 020-7631 6763

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