Player Representative Agency in the Football Industry: The Way Ahead

Player Representative Agency in the Football Industry: The Way Ahead

Room G01 – Clore Management Centre,
Birkbeck College,
Torrington Square,
London WC1 7HX

Wednesday 26th April 2006 at 6pm

Given by:

John Smith

Jon Smith is the founder and Chief Executive of First Artist Corporation, and widely recognised as one of the pioneers of sports player agency in the UK . First Artist’s primary business activity is representing the commercial and sporting interests of leading personalities in the worldwide arena of football and media. The company is one of the largest football agencies in the world and has offices in Europe, North America and the Far East . It is also widely acknowledged as one of the most innovative businesses in the sector. The company is quoted on the London Stock Exchange’s Alternative Investment Market (AIM).

Jon Smith founded First Artist in 1986 and from its inception it represented the England football team for a decade and developed the commercial structure known as “Team England ” that still exists today. First Artist was involved in the formation of the Premier League and was instrumental in assisting Sky launch the competition in 1992. In terms of its experience in other sporting sectors First Artist was also the commercial agent for the England Cricket Team for 10 years as well as the Welsh Rugby Team. The company has established itself as a significant player in the event management business, for example acting as the promoter of UK events on behalf of the National Hockey League (NHL), North America’s professional ice hockey governing body.

In this lecture Jon will be presenting a review of the development of sports agency in the UK and Europe , with particular reference to the football industry, drawing on his thirty years of experience in the sector. Critically Jon will explain how the development of sports agency needs to be seen against the context of the modernisation of the wider football industry over that period; notably the transformation of English football since the formation of the Premier League from what in many respects was a cottage industry, with all the associated failings in business practice, into a fully fledged sub-sector of the wider leisure and entertainment industry. He will also discuss some of the current challenges facing sports agency, and present some scenarios for the sector’s future development.


For further details on this seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street
London WC1E 7HX

Tel: 020-7631 6763

View all Events