Organising a World Class Sporting Event: The Example of the US Open Tennis Tournament

Organising a World Class Sporting Event:  The Example of the US Open Tennis Tournament

Room 102
Clore Building
Torrington Square
Birkbeck College, University of London
London WC1E 7HX

Wednesday 6th June 2012 at 6pm

Given by: Mr Deepak Trivedi – Consultant to the Sport Industry


The US Open Tennis Championships is the highest attended annual sporting event in the world. It is the final grand slam event of the tennis season and takes place in the last week of August and the first week of September in New York City. The US Open is the biggest revenue earner for the United States Tennis Association, the governing body for the sport in America. Sport is now being recognized as being part of the entertainment industry thus attracting fans from the all corners of the globe.

Using the example of the US Open this lecture provides a general overview in the key considerations that take place in organizing a world class sporting event. The lecture provides practical case examples including illustrations such as Venue Management, Sponsorship and Marketing, Merchandising, Corporate Social Responsibility and Media Relations.


US Tennis Open Website


Deepak Trivedi has several years experience as a consultant, educator, facilitator, trainer and assessor. He specializes in strategy and his interest in management and leadership has allowed him to help a range of sporting organizations and governing bodies with their organizational objectives. He consults with the United States Tennis Association, the International Tennis Hall of Fame, and is a regular guest speaker and lecturer on the subject of sports management in Europe and the United States. He has also been involved in assessing volunteers and staff who will be working at the London Olympics.

For further details on this seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street

Tel: 020-7631 6763

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