Organisational Culture & Behaviour – The Next Frontier For Sports Governance?

A seminar as part of the Birkbeck Sport Business Centre Public Seminar Series

Given by: Rowland Jack, Founder, I Trust Sport

Lecture Theatre B01
Clore Management Centre Building
Birkbeck College
Malet Street
London WC1E 7HX

Monday 29th January 2018 at 6pm

For directions click here.

Attendance at the event is free but you need TO REGISTER.


At a time when sports governance is in crisis all over the world, there are repeated calls for tougher regulation and monitoring of sports bodies. Sure enough, governance frameworks are being introduced or revised at every level. However, experience from other sectors suggests that, while improved regulations can help raise minimum standards, rules are always imperfect and people try to find ways around them. Despite the introduction of new legislation in recent years in financial services, for instance, trust in the industry is lower than ever. In this presentation sports governance consultant Rowland Jack will argue that regulation in the sport sector should therefore be accompanied by work to address behaviour and organisational culture – once memorably defined as “the way we do things round here”.

Rowland will argue that whilst understanding of organisational culture and behaviour in sport organisations is developing, it is still at an early stage. There are interesting examples of relevant research and tools from other sectors which could be applicable to sport. Tackling organisational culture is not an easy task but it may well be the next performance frontier for sports governance.


Rowland Jack, Founder, I Trust Sport

Rowland Jack founded sports governance consultancy I Trust Sport, which is dedicated to improving international sports governance through collaboration.The company supports International Federations, institutions, sponsors and other organisations and individuals on consultancy projects that have improving sports governance as their aim. Recent projects include governance reviews of International Federations, support for sponsors facing reputational risk, and research for international institutions.

From October 2015 to September 2016 he worked in-house at UK Sport helping to develop the new Code for Sports Governance.

Before taking on his role as a sports governance consultant he worked in sports marketing and communications for more than 10 years in several countries, including at six editions of the Olympic Games, summer and winter.

RJ landscape photo


Contact Details

Further Details On This Seminar Series 


Sean Hamil
Department of Management
Birkbeck College
Malet Street

Tel: 020-7631 6759


Twitter: @Birkbecksport

Header image courtesy of lawrencehorton under Creative Commons via

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