Events

International Football Sponsorship – Simple Strategies for Success

International Football Sponsorship – Simple Strategies for Success

Room 101, Foster Court, UCL
(Off Torrington Place WC1 opposite Waterstones Bookstore)

Wednesday 2nd February 2005, 6pm-8pm

Given by:

Oliver Butler, Account Manager, SPORT+MARKT AG

Synopsis

Oliver Butler is the Account Manager for sports communications research company SPORT+MARKT AG, which works with rights holders, sponsors and marketing agencies in optimising their communications strategy in the world of sport.

In this seminar, following on from Simon Chadwick’s (12 th January 2005 seminar) earlier analysis of football sponsorship in the UK, Oliver will utilise data from international research projects undertaken by SPORT+MARKT to demonstrate the effectiveness that sponsorship in football can achieve.

With the increasing expenditure laid out for official sponsorship status with events, such as the FIFA World Cup and EURO 2004, are sponsors getting suitable return on investment? The presentation will demonstrate and explain the sponsorship strategies which have worked and those which have not; and which have lost out to unofficial or ambush marketing techniques.

Reading

For further details contact:

Sean Hamil

s.hamil@bbk.ac.uk
Tel: 020-7631 6763

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