How The FA And The Premier League Have Hindered England’s Chances International Competition – A Personal Perspective

A seminar as part of the Birkbeck Sport Business Centre Public Seminar Series

Given by: Alex Fynn

Lecture Theatre B36
Main Birkbeck Building
Torrington Square
Birkbeck College
Malet Street
London WC1E 7HX

Date, Monday 5th November, 2018, at 6pm

For directions click here.

Attendance at the event is free but you need TO REGISTER.


Alex Fynn, as a Director of Saatchi & Saatchi, helped produce the first advertising campaign for a football club for Tottenham Hotspur back in the 1980s. In the 1990s he worked closely with the Football League, Premier League and Football Association on a number of projects.

During this period he had first hand experience of a number of England managers, namely, Bobby Robson, Graham Taylor, Terry Venables, Glenn Hoddle, Sven Goran Eriksson, Fabio Capello and Sam Allardyce. In this presentation Alex will present his assessment that key policy decisions by England’s football authorities negatively impacted on the England national team’s chances of international success, and that these decisions continue to undermine the national team’s potential for success to this day. He will conclude by making some recommendations for a clearer, more focused, strategic vision for the national team which he believes is a sine qua non if the English national team is to fulfill the potential of the current very talented crop of England players.


Alex Fynn is a well-known consultant to the sports’ industry who has also written extensively on the subject of the football business. His clients have included Arsenal, Celtic, Manchester United and Tottenham Hotspur football teams, as well as the Football League and the Football AssociationThrough his work he has been influential in the formation of both the English Premier League and the UEFA European Champions League. Previously Alex was a director of the well-known advertising agency Saatchi & Saatchi, latterly as vice-chairman. He was responsible for a number of major clients including Procter & Gamble. Throughout his career Alex has acted as an advisor on the negotiation of the sale of TV broadcasting rights for a number of clubs and federations including the FA, the Football League, the RFU and the British Athletics Federation.


Contact Details

Seminar Series Details

For further details on this seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street

Tel: 020 7631 6763


Twitter: @Birkbecksport

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