Events

“ESIrg Report on Media Value in Football”

The Business of Sport – Seminar Series

Room G01 – Clore Management Centre, Birkbeck College, Torrington Square, London WC1 7HX

Wednesday 20th February 2008 at 6pm
(For directions click here)

“ESIrg Report on Media Value in Football”

 

Given by:

Francesc Pujol, ESIrg, Department of Economics, Universidad de Navarra

Synopsis:

The ESIrg Biannual Report on Media Value in Football presents an analysis of media value through the measurement of intangible as well as tangible factors in the valuation mix. In this presentation the main results of the February 2008 edition of the ESIrg Biannual Report on Media Value in Football will be presented. Media value is estimated by a combination of measures of popularity (supporters’ interest) and notoriety (media coverage) of players and teams. An updated ranking of the media ranking of players and teams will also be presented. The previous rankings were headed respectively by Cristiano Ronaldo and Manchester United. The presentation will show the fair transfer value of players hired during the 2007/2008 winter window (amongst them, Nicolas Anelka), following a valuation method based on media value measures. The media value contribution of foreign players in the big three European Leagues will be presented. The media and market value of players coming from Academy sections of the clubs will also be outlined. Finally, an appraisal of shirt sponsorship in the German Bundesliga through media value analysis will be outlined.

Reading:

Biography:

Francesc Pujol (Barcelona, 1969) is Professor of Economics at Universidad de Navarra. He was awarded his Ph.D. at University of Geneva, Switzerland. He has been invited researcher in the Universities of Harvard, Berkeley, Oxford, Bonn and Fribourg. He is co-founder of the Economics, Sport and Intangibles research group (ESIrg). This group has elaborated a new approach to analyse sport media value and economic value. He is the leading researcher on several research projects with public and private funding. He is member of the editorial board of the International Journal of Sports Marketing and Sponsorship.

For further details on this Seminar Series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street
London
WC1E 7HX

Email: s.hamil@bbk.ac.uk or Tel: 020-7631 6763

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