“Effective Management of a Football League Football Club: The Case of Leyton Orient”

The Business of Sport – Seminar Series

Room G01 – Clore Management Centre, Birkbeck College, Torrington Square, London WC1 7HX

Wednesday 28th  March 2007 at 6pm
(For directions click here)

“Effective Management of a Football League Football Club: The Case of Leyton Orient”

Given by: Matthew Porter, Chief Executive, Leyton Orient Football Club


The commercial management of a Football League club is widely regarded as one of the most challenging assignments in sports business. On the one hand the pressure to consistently compete for promotion creates a built-in incentive for risk-taking in terms of financial investment in the football playing squad. On the other hand there is the ever-present threat of severe financial compromise should the club be relegated.

In the context of this very difficult commercial environment Leyton Orient Football Club have developed a reputation for some of the most progressive and insightful management practice in the Football League.  In this presentation the club’s Chief Executive Matthew Porter will present an overview of the commercial and sporting challenges facing a Football League club like Leyton Orient, and will outline some of the strategies the club has deployed to tackle these same challenges. In particular he will outline how Orient’s renowned youth and community scheme fits within wider commercial strategy.


Matthew Porter became the youngest Chief Executive the history of the Football League when, in March 2006, he was made CEO and Director of Leyton Orient Football Club. Having worked for the club, and club chairman Barry Hearn’s Matchroom Sport group, since July 2001, he progressed from the role of Press Officer. He is also the Communications Manager for the Professional Darts Corporation. He is a graduate of the University of East Anglia (UEA) Politics and Modern Languages. Born in Leytonstone, he is also a supporter of the club.


For further details on this seminar series contact:

Sean Hamil

Department of Management
Birkbeck College
Malet Street

Email: or Tel: 020 7631 6763

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