Events

Disruptive Sport Technologies; What Is Coming Next?

A seminar as part of the Sport Business Centre Seminar Series

Given by: David Minton 

Lankester Lecture Theatre (University College London – UCL)
Medawar Building
Malet Place (off Torrington Place) 
London WC1

17th June 2014, 6pm

For directions click here

Synopsis

In this presentation David Minton, from the Leisure Database Company, examines the wide range of disruptive sports technology and provides an assessment of what’s coming next.

The music business was initially disrupted by file sharing, iTunes and now streaming; data storage will never be the same because of the cloud; smartphones and apps like Instagram have changed the way we think about and use photography. New technology is changing the way we think about booking a bed for the night, Airbnb, personal travel, Uber and Zipcar and sports, Runkeeper, MapMy Ride, Zombie Run are just a few of the hundreds now in the app store.

Tracking apps, wearable technology, BYOD (bring your own device) are all part of a new trend which puts the consumer at the centre of the activity. David will argue that, in the future, sport and fitness will be less about the venue and product and more about the experience and instant feedback. The top four tracking apps have a global audience of over 100m people while Strava has just announced it has logged and mapped 77m rides.

This disruptive technology not only creates a new market but has the potential to reach a new audience of like minded people. For someone who loves notifications and is into the ‘quantified self’ this innovation is ultimately and unexpectedly overtaking existing markets.

Biographical details

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David Minton is a Director of The Leisure Database Company and is an investor in Active in Time which created and runs the global swimming app, Speedo Fit, the fitness app GymJam and SwimIO app for the Pebble Watch, all of which can be downloaded free of charge from the Apple app store and the Pebble app store.

Contact details


For further details on this seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street
London
WC1E 7HX

Tel: 020-7631 6763
Email: s.hamil@bbk.ac.uk

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