Arsenal & Tottenham – The Clubs, The Business, The Future

A seminar as part of the Birkbeck Sport Business Centre Public Seminar Series

Given by: Alex Fynn

Lecture Theatre B01
Clore Management Centre Building
Birkbeck College
Torrington Square
London WC1E 7HX

Date, Monday 19th February, 2018, at 6pm

For directions click here.

Attendance at the event is free but you need TO REGISTER.


Alex Fynn, as a Director of Saatchi & Saatchi, helped produce the first advertising campaign for a football club for Tottenham Hotspur back in the 1980s. In the 1990s he advised Arsenal on advertising and the Premier League.

In this presentation, he will examine the past, present and futures of Arsenal FC and Tottenham Hotspur FC.  He will underline the vital importance of the concept of the brand and argue that both clubs are not yet exploiting the value of their respective brands to the full.  From his own first hand experience, he will discuss the respective contributions of Irving Scholar, Terry Venables, Alan Sugar and Daniel Levy at Tottenham, and David Dein, Arsene Wenger, Peter Hill-Wood and Ivan Gazidis at Arsenal, and George Graham at both clubs.

He will argue that by their own very high standards Arsenal’s progress has  slowed, while Tottenham stand at the crossroads. He will suggest that current indications are that there is a danger that both clubs may not fully utilise their considerable potential both on and off the field. However, he will conclude by suggesting ways and means of how this potential could be better realised.


Alex Fynn is a well-known consultant to the sports’ industry who has also written extensively on the subject of the football business. His clients have included Arsenal, Celtic, Manchester United and Tottenham Hotspur football teams, as well as the Football League and the Football AssociationThrough his work he has been influential in the formation of both the English Premier League and the UEFA European Champions League. Previously Alex was a director of the well-known advertising agency Saatchi & Saatchi, latterly as vice-chairman. He was responsible for a number of major clients including Procter & Gamble. Throughout his career Alex has acted as an advisor on the negotiation of the sale of TV broadcasting rights for a number of clubs and federations including the FA, the Football League, the RFU and the British Athletics Federation.


Contact Details

Seminar Series Details

For further details on this seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street

Tel: 020 7631 6763


Twitter: @Birkbecksport


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