Arsenal in the Community: 1985 – 2010

Arsenal in the Community: 1985 – 2010

Wednesday 5th May 2010 at 6pm
B33 Lecture Theatre
Main Building, Birkbeck College
Torrington Square
London WC1E 7HX
(For directions please see the pdf map).

Given by:

Freddie Hudson and Samir Singh, Arsenal in the Community


Arsenal in the Community: 1985 – 2010

“I think a football club is like an iceberg, you only see a little part of it, which is the football team. However, beneath that little bit, there is a tremendous amount of work at other levels and that includes a huge contribution to the community.” Arsène Wenger

This season Arsenal FC’s Community Department celebrates its 25th anniversary. The programme is widely acknowledged as one of the leading football club community involvement programmes in the UK and a model for other clubs to follow.

In this seminar Community Manager, Freddie Hudson and Community Assistant, Samir Singh, will present an overview of the Club’s work in north London and beyond. They will outline the early years of Football in the Community as well as covering at the national and local level the policies and partners that have enabled Arsenal Football Club to work in a wide range of areas: sport, education, diversity, social inclusion, regeneration and charity. The will conclude the presentation with some observations on what are the key elements in a successful football in the community programme, and what the future holds for such programmes at English football clubs in terms of disseminating best practice.



Freddie Hudson

Freddie Hudson joined Arsenal Football Club’s community department in the late 1980’s when he supervised a group of unemployed young people on a scheme called ‘Action Sport’. Since then he has delivered and managed a wide range of community sport, social inclusion and education & training initiatives. As the Manager of Arsenal in the Community his current interest focuses on the use of sport and other activities to engage with young people that would normally find it difficult to access mainstream provision. In response to this he has developed strong partnerships with a number of local and national agencies.  Freddie graduated with a Masters Degree in Sports Management at London Metropolitan University in 2006 and is currently working with a number of organisations and the Sector Skills Council to write the national occupational standards for the use of sport to tackle crime.

Samir Singh

Samir, 28, from Newington Green, has lived his whole life in north London on the Islington/Hackney borders. He attended his first Arsenal match in 1989 and has been a season ticket holder since 1995. He was a participant at Arsenal’s Community Soccer Schools in the late 1980’s and has worked for the Community Department since 2006. He is also the Museum Curator for Arsenal FC.Samir works across a range of programmes for the department focusing on charity, diversity, disability, health and school curriculum subjects. He studied Classics at Wadham College, Oxford University. Before joining Arsenal, he worked at Islington Museum.

Contact Details


Birkbeck Sport Business Seminar Series Contact Details

For further details on the seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street

Tel: 020-7631 6763

View all Events