An Introduction To The African Sports Market

A Roundtable Discussion as part of the Birkbeck Sport Business Centre Public Seminar Series

Convened by: Birkbeck Sport Business Centre, and Africa Sports Unified.

Lecture Theatre B04
43 Gordon Square
Birkbeck College
London WC1E 0PD

Thursday 7th March 2019 at 6pm

For directions click here.

Attendance at the event is free but you need TO REGISTER.


In this roundtable discussion a group of experts, convened by Africa Sports Unified, the sports business network focusing on developing African sports markets, founded by Birkbeck sport management alumnus Gabriel Ajala,will debate the challenges and opportunities presented by the increasingly mature sport business industry in Sub-Saharan Africa.

The panel members are:

Gabriel Ajala,  Africa Sports Unified

Africa Sports Unified has been established to be the sports business hub for all African related sports, providing a community for those who wish to help build a sustainable sports economy and portray a true reflection on the growing sports market in Africa.

Themba Ndlwana, Sports Media Africa

A Sports Media consultant and the Founder & MD of Sports Media Africa with over a decade of experience in sports rights distribution and commercial exploration. Themba has worked with various African sports federations and has managed the distribution of broadcasting rights in Sub-Saharan Africa for a number of key sports’ properties.. He is also the co-producer of the African Sports TV Market report.

Jairo Pachon, Eurodata Sport Ltd

EuroData is a family-owned Sports Management Company, licensed by FIFA as match and player’s agents. It counsels, manages and represents football athletes from Latin America, Europe and Africa. It also works with national federations on the organization of international friendly matches.

Drew Uyi, Uyi Media UK

Drew is a licensed football agent, pr & brand strategist, and talent manager. He has worked with a number of notable names in the African music, sports & entertainment industry and has been instrumental in promoting some of the biggest comedy and music brands out of Africa such as ‘Africa AY Live’ and ‘One Africa Music Fest’.


Contact Details

Seminar Series Details

For further details on this seminar series contact:

Sean Hamil
Department of Management
Birkbeck College
Malet Street

Tel: 020 7631 6763


Twitter: @Birkbecksport


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