The MESGO programme was officially launched at a ceremony at UEFA’s headquarters in Nyon, Switzerland on the 19th November 2009 attended by representatives of the academic partners and supporting sport federations.
Commenting on the launch of the initiative UEFA General Secretary Gianni Infantino stated:
“The Executive Master in European Sport Governance (MESGO) is a unique platform for training, social and professional contact, knowledge sharing and personal development for sports organisations’ elected representatives and managerial staff. Pioneered by five internationally renowned universities and research centres, it naturally has UEFA’s full support.”
“I think we all have something in common in our different organisations, be it on the academic side or sporting side. We always try for excellence, and good governance is something that we take very seriously in our work every day – how to manage and run our sports at European level. It’s very important for our top executives to have a level of training and excellence that they need.”
The staff of the Birkbeck Sport Business Centre (BSBC) looked forward to working with our new academic and European sporting movement partners on this innovative new project. The MESGO offers the opportunity to disseminate to a senior executive audience the results of ongoing research by BSBC academics on sport governance thus increasing the impact of this research in the sport governance policy community.
The MESGO programme commenced in September 2010 with the first of the nine modules taking place in Paris. The second module was delivered in Switzerland in November 2010 with one of the days teaching being delivered at the UEFA headquarters in Nyon.