Staff from the Birkbeck Sport Business Centre direct and contribute to the full range of the Department of Management’s programmes. The specific sport management programmes are listed below.
The MSc Sport Management programme combines specialist teaching about the principles and practice of sport management and economics with general training in management, business organisation, strategy and research methods. It covers several key areas, such as governance and regulatory issues, with emphasis on the wider sport sector.
The MSc Sport Management and the Business of Football was one of the first postgraduate courses in the UK tailored specifically to the sport industry and has gone on to become one of the leading courses in the UK. The course will help you develop an understanding of management issues within the business of sport and particularly within the football industry. The dissertation element of the programme requires that students focus their research on the football industry.
The MSc Sport Management, Governance and Policy programme introduces the issues of governance and regulation and how they apply in the sport industry. The programme provides a thorough introduction to theoretical issues in corporate governance and sport economics, and links these to the governance and regulation of sport in practice.
The MSc Sport Marketing combines specialist teaching about the practice of sport management with the principles of marketing. This programme will be of benefit to those that have already acquired an appreciation of marketing and wish to develop further insights into the subject and to use the knowledge gained to embark on a management or marketing related career within the sport industry. The dissertation requires that students focus their research on an aspect of marketing and apply it within the context of the sport industry.
The sport marketing programme provides a broad-based knowledge and understanding of marketing theories, concepts and principles and combines this with a greater understanding of the sports industry. It is aimed at those that wish to develop their understanding of marketing within the sport industry and use their knowledge to embark on a sports marketing or sports marketing related career.
The Postgraduate Certificate in Sport Management provides students with an understanding of key management issues within the sport industry. Subjects to be studied include sport economics, sport governance, sport marketing and sport events, providing a broad background to the sport industry.
The programme has proved particularly popular with experienced candidates who are already working in the sport sector and who wish to broaden their understanding of the key economic, social and political factors driving change in their particular sport sector.
The Postgraduate Certificate in Sport Governance introduces students to issues of governance and regulation and how they apply within the sport industry. It will provide students with a thorough introduction to theoretical issues in corporate governance and sport economics, and link these to the governance and regulation of sport in practice.
The programme has proved particularly popular with experienced candidates who are already working in the sport sector and who wish to broaden their understanding of the key economic, social and political factors driving change in their particular sport sector with particular reference to the governance of their sport.
It is possible for applicants who only wish to study one module to enrol as an Associate Student. In order to apply to study one module as an Associate Student it is necessary to complete an Associate Student application form (which will involve creating an application on the Birkbeck course applications system) indicating the individual module chosen for study. A list of the Sport Management Modules available for study individually are available on the Management Department website in the list of all postgraduate modules in the Management Department. These include: Sport Economics, Sport Governance & Regulation, Strategic Sport Marketing, International Sports Law, Sport Business & Event Management, Sport Policy and Development and Sport in Society.
The Master programme in European Sport Governance (MESGO) is led by a partnership between Birkbeck Sports Business Centre and four other leading European universities: the Centre De Droit Et D’Economie Du Sport, University of Limoges (France); Johannes Gutenberg University Mainz (Germany); Institut Nacional D’Educacio Fiscia De Catalunya, University of Lleida (Spain); HEC Lausanne, University of Lausanne (Switzerland). Aimed at executives with at least five years’ senior management experience in sport organisations such as international, European and national federations, the programme is designed to provide a comprehensive overview of the key debates and challenges facing sport organisations in an era of rapid change in European sport. The programme is being supported by five of Europe’s leading team sport confederations: CEV (the European Volleyball Confederation); EHF (the European Handball Association); FIBA Europe (International Basketball Confederation-Europe); UEFA (Union of European Football Associations); and the International Ice Hockey Federation (IIHF).
The MSc Management with Sport Management first provides a general foundation in business and management, but then allows students to specialise in the sub-discipline of sport management. The dissertation element of the programme requires that students focus their research on the sport industry.
The UEFA MIP is a unique programme that has been tailor-made to educate former international players, who have played at the highest level, and who are now ready to take the next step in embarking on a career in administration and business management in the football industry. The academic programme is delivered by the partnership of the Birkbeck Sport Business Centre here at Birkbeck College, University of London, and the Centre de Droit et d’Economie du Sport (CDES) at the University of Limoges, France. The UEFA MIP degree will be awarded an executive master’s degree by the University of Limoges (60 ECTS credits).