Tolga Senel

  • Company: EuroAsia Sports
  • MSc Sports Management & The Business of Football: 2007

I chose to study at the Sports Business Centre because it’s one of the most reputable courses available in Europe and unlike some other courses, Birkbeck is an independent college without any bond to a club or sports governing body. I also chose to study here because of the high quality teaching staff, central London locations and the warm and welcoming approach of the programme directors. My experience at Birkbeck was a thoughtful, in depth and analytical study of the sports industry.

Since graduating, I have become the general coordinator of an Istanbul-based, newly established sports communications and event management company. Our customer Bank Asya’s league naming rights sponsorship strategy is considered to be one of the most successful football sponsorship communications programme in Turkey. Our customer received the prestigious FELIS marketing award in the category of Best Sponsorship Utilisation. My study at BBK has helped me to establish myself as a leading sports business expert in Turkey.