Jonathan Casbon

JC FLAwards

  • Company: The English Football League (EFL)
  • Role: Commercial Development Manager

At the time of finishing my undergraduate degree I was at a stage where I knew I wanted to operate within the football industry, and after learning about the course on offer from Birkbeck I realised that this was an amazing route to achieve this aim.

The University, along with the Course, had an outstanding reputation and continues to build on this with their extensive contact list within sport, particularly the football industry. The part-time offering also allowed me to develop my skill set within the employment market whilst at the same time gaining essential theory and knowledge from the team at Birkbeck.

My experience at Birkbeck was second to none and taught me lots about how sports organisations should operate. I met lots of people who provided guidance on how to move into the sports employment market. Since graduating I have gone on to a commercial role within the football industry, initially working in the protection and licensing of data rights and more recently identifying and delivering new commercial opportunities for the EFL. When discussing my background Birkbeck is always mentioned and continues to hold a strong reputation for the introduction of the next generation of sports managers into the industry.