Professor Simon Chadwick
Simon is a Visiting Research Fellow at Birkbeck where he formerly worked as a Lecturer in Marketing in the Department of Management. Whilst at Birkbeck he was one of the founders of the Birkbeck Sport Business Centre. He continues to work closely with colleagues at Birkbeck; for example, he is currently collaborating with Birkbeck Sports Business Centre Director Sean Hamil to produce an edited book addressing the business management of the football industry in all its facets – finance, governance, marketing, human resource management. The book is entitled Managing Football and will be published in Autumn 2008 by Butterworth Heinemann. Simon was appointed Professor of Sport Business Strategy and Marketing at Coventry Business School in September 2007.
Simon’s research interests are based around sport marketing and sport business strategy, in particular the management of sport sponsorship programmes, advertising and marketing communication strategies in sport, relationship marketing in sport, sports branding, fan behaviour and segmentation, commercial sport business strategy and global sport business development.
Simon has published extensively in the areas of sport marketing and sport business strategy, and has collaborated with various organisations from across sport. He has also worked as a consultant to sport businesses on projects relating to sponsorship management, branding, the analysis of spectator behaviour, the international development of sports markets and the use of the internet by sport businesses. He has served as an Expert Witness in a High Court case involving organisations including the International Tennis Federation, Wimbledon, the US Open, the Australian Open and the French Open tennis championships. He has also worked with organisations including FC Barcelona, Atletico Madrid, Sunderland FC, the FA, Sport England, Sport und Markt, Red Mandarin and the Amsterdam Arena.
Amongst Simon's other responsibilities, he is Editor of the International Journal of Sports Marketing and Sponsorship, and is an Editorial Board member for Sport Marketing Europe, the International Journal of Sports Marketing and Management, the Journal of Sport Communication, the Journal of Leisure, Sport and Tourism Education, the International Journal of Sport Management, the Journal of Coaching Science, the Journal of Sport Tourism and ESIC-Marketing. Simon has also been a Guest Editor of the International Journal of Sport Management and Marketing and undertaken reviews for European Sport Management Quarterly, Sport Management Review, EMAC and the Academy of Marketing. He is also a national correspondent for the European Association of Sport Management and Sport Marketing Quarterly. In 2007, Simon was Chair of Sport Business Campus in London, and also served as a member of the Scientific Committees for the Play the Game and European Association of Sport Management conferences. At the Academy of Marketing Science's 2007 Annual Conference in Florida, Simon won a best paper award for his work on the Champions League brand.
Simon is the founder and Chair of both the Academy of Marketing's Sport Marketing Special Interest Group and the European Sport Marketing Network, is a lead examiner for and a contributor to the Chartered Institute of Marketing's Sport Marketing Certificate programme and is an external examiner at a number of other UK universities. Simon is an Associate Member of faculty at IESE Business School in Madrid, an Associate Member of the Economics, Sport and Intangibles Research Group at the University of Navarra, a visiting lecturer at the University of Paris and City College in Thessaloniki, and a Visiting Professor at the University of London. He is a member both of the Vancouver Olympic Research Group and of the Advisory Panel for Sport und Markt's European Sport Sponsorship award.
Dr Chadwick is co-editor of the following books: The Business of Sport Management (both the English and forthcoming Dutch versions), The Marketing of Sports (the English, Russian and Chinese versions), The Business of Tourism Management (all Financial Times Prentice Hall), and International Cases in the Business of Sport and Managing Football: An International Perspective. He has also contributed chapters to books on international sport (edited by Buehler), football marketing (edited by Desbordes), commercial sport (edited by Rosner and Shropshire), sport management (edited by Trenberth) and sport tourism (edited by Gibson). He is also the Editor of Elsevier's Sport Marketing book series. This first book in this series – 'Marketing and Football: An International Perspective' was published in 2006.