Welcome

The Birkbeck Sport Business Centre is a dedicated research centre of Birkbeck, University of London. We bring together international experts in sport management to deliver high quality research.

As a respected academic research centre, we provide consultancy to many organisations involved in the business of sport. Our members also appear in leading academic journals and conferences.

Birkbeck - University of London
  • New Guide to Tackle Match-Fixing in Football

    A Good Practice Guide designed to challenge the scourge of match-fixing in football will be presented at the closing conference of Don’t Fix It. The publication follows on from a year long programme of research on anti-match-fixing strategies by Birkbeck's Dr Andy Harvey.
  • The Game of Our Lives: The Meaning and Making of English Football

    Author, academic and journalist David Goldblatt discusses his new book In Game of Our Lives: The Making and the Meaning of English Football.
  • The impact of the Voluntary Code of Governance

    Dr Geoff Walters and Dr Richard Tacon recently completed a report on behalf of the Sport and Recreation Alliance looking at the impact of the Voluntary Code of Governance for the Sport and Recreation Sector.
  • Motivation, segmentation and the mega-tournament experience: a study of English Football Tourists at the Brazil World Cup 2014

    Birkbeck Sport Business Centre Research paper, authored by MSc Sport Management & Marketing graduate Phil Turbutt, studies English football tourists motivations travelling to FIFA World Cup 2014 Brazil.
  • An Analysis of the Design of the PGA Tour’s FedExCup

    Birkbeck MSc student Alan Cinnamond, examines the design of golf’s most lucrative competition in operation since 2007: the PGA TOUR’s FedExCup.
  • Sponsor activism in sports governance – a growing trend?

    Rowland Jack, founder of I Trust Sport, discusses sponsor and brand interventions in sports governance and addresses the question of where the trend may lead.
  • BIRKBECK SPORT BUSINESS CENTRE MEMBER MARK PANTON CONTRIBUTES TO THE REGENERATION GAME: A REPORT FROM THE LONDON ASSEMBLY

  • The Giro d’Italia: delivering a multi-dimensional legacy for all its stakeholders

    Giovanni Nipoti explains the business strategy that informs the success of the Giro d’Italia organisation.

Why
Birkbeck?

Birkbeck is a world-class institution with a globally renowned reputation. We offer a number of advantages across a wide ranging set of university criteria. Read more >

Birkbeck
Courses

Our range of programmes will help you develop a deeper understanding of business management, marketing, governance and regulatory issues within the business of sport. Read more >