The Birkbeck Sport Business Centre is a dedicated research centre of Birkbeck, University of London. We bring together international experts in sport management to deliver high quality research.

As a respected academic research centre, we provide consultancy to many organisations involved in the business of sport. Our members also appear in leading academic journals and conferences.

Birkbeck - University of London
  • The medal table at the Winter Olympics 2014 – significance, prognoses and relative performance in Sochi

    by Professor Klaus Nielsen, Professor of Institutional Economics, Birkbeck Sport Business Centre
  • Saving The Test – Is There A Place for 5 Day Test Cricket in the Modern Era?

    Mike Jakeman presents an analysis of the state of 5-day Test cricket. He will outline his blueprint for reform, focusing on the way the game should be consumed in the digital age
  • the Routledge Handbook of Sport and Corporate Social Responsibility

    Dr Geoff Walters of Birkbeck has been involved in co-editing the Routledge Handbook of Sport and Corporate Social Responsibility,which offers a comprehensive analysis of key issues in CSR with a specific focus on the sport industry.
  • Opta Analytics Forum at Birbkeck

    The Birkbeck Sport Business Centre hosted the OptaPro Analytics Forum on the 6th February 2014. This was done as part of the Centre’s mission to provide a forum for informed debate on emerging areas of best practice in sport management, of which the field of player performance analytics is one.
  • Master in European Sport Governance (MESGO) Application Process Opens

    The application process for the Master in European Sport Governance (MESGO) has opened, and will close on the 15th April 2014.
  • Birkbeck Sport Management Programmes – Events in Seoul, Korea – 24th & 26th March

    Sean Hamil, Director of the Birkbeck Sport Business Centre, will be visiting Seoul in March to host a session on Careers in Sport Management and to give an academic lecture on the lessons the K-League can take from the English Premier League. The events are open to prospective students, Birkbeck Sport Management alumni and interested parties.
  • The African Sports TV Market

    Birkbeck Sport Management Alumni Themba Ndlwana, drawing from the results of a new research report, presents an overview of the current health of the African sports tv marketplace.
  • The Play-Offs - The True Saviour of English Football

    Writer and journalist Richard Foster discusses the signficance of the end of season Play-Off system for English football and makes the case that their introduction in 1987 was one of the catalysts for its revival.


Birkbeck is a world-class institution with a globally renowned reputation. We offer a number of advantages across a wide ranging set of university criteria. Read more >


Our range of programmes will help you develop a deeper understanding of business management, marketing, governance and regulatory issues within the business of sport. Read more >